BlackBerry Priv is its first venture towards Android platform, but it seems that the smartphone which emphasizes on privacy will cost approx US $630. That’s the cost of privacy, apparently.
Expectations were kept about the pricing earlier. BlackBerry’s CEO John Chen did point out that the Priv will command a premium for its offering. He said during a Code/Mobile conference,”We’ll make the phone financially affordable to get, whether that’s by installments or something else.”
Specs wise, BlackBerry Priv will be a 5.4″ with an 1440 x 2560 resolution, Snapdragon 808 SOC with Andreno 418 GPU and a 3GB RAM. It will have an 18-megapixel camera for the rear and a front-facing 5-megapixel camera, probably both using the Schneider-Kreuznach lens.
Oh yeah, there’s also the sliding BlackBery keyboard.
It also seems the CEO is very confident about BlackBerry Priv, the only Android unit that’s talked about so far. He said,”First, I have 100 percent confidence in our new Priv smartphone. Not only will it bring BlackBerry’s strong privacy DNA to the Android platform, but Priv will deliver top-of-the-line features for your maximum productivity, including an oversized screen and, underneath it, a smooth sliding mechanism that unveils the iconic BlackBerry keyboard.”
He also wrote in the company blog (emphasizing on certain words specifically),”Why the interest? I think it has something to do with what Chen wrote last Friday: privacy IS a fast-disappearing privilege in the modern world. The same goes for productivity. Somewhere along the way, most smartphones evolved from tools into toys, with vendors prioritizing fun over work. With PRIV’s software enhancements, physical keyboard and oversized screen, all enabled by the slider form factor, we’re bringing privacy, productivity, and, oh yes, some sexy, back.”
BlackBerry is pinning a lot of hope on this smartphone. It will be interesting to see how good is the smartphone, but it will also be interesting to see if BlackBerry Priv saves the company from eventually calling it quits. It should attract a specific niche or two- especially those who prefer a physical keyboard.
It should also be noted that someone did get their hands on the BlackBerry Priv- and played with it. According to the Reddit post, he said that its thinner than the Samsung Galaxy Note 5 (7.6mm). He also said that the screen is curved around the edges, and it did spark an interest.